Licensees and young brewers create new beer range

Audio Description

Login here to listen to the audio description

Licensees and young brewers create new beer range

Robinsons has unveiled a new range of beers developed by some of the Stockport brewer's younger brewers and its licensees.

The new beers – available in both in cask and keg will be released as limited-edition ales, replacing the brewer’s popular seasonal beers, while maintaining its core range.

Robinsons beer and drinks manager Sam Kennerley said: “We pride ourselves on making great quality award-winning ales, but we wanted to explore something slightly different under the umbrella of Unicorn Brewing.

“We are creating these beers with ambitions to break the mould outside of conventional tastes and flavours that you typically see within our current range.

“It’s an exciting time as we encourage and empower a new and younger generation within our brewery to help to create craft beers, so we can tap into current drinking styles.

Perfect for craft beer novices and experts alike, the first beer to be released is Pilsner– a delicate, unfiltered 4.0 per cent lager, to honour the “traditional methods of the past with a modern twist”.

By not filtering the beer, Robinsons says the fresh flavours of malt, Weihenstephan yeast and four German hop varieties burst through for a naturally flavourful taste.

The beer is also vegan friendly and delivers a clean and sweeter taste than traditional pilsners, while retaining a short bitterness.

“A huge part of this project is feedback, not just from our customers but from our partners in pubs,” said Kennerly.

“Each of Unicorn Brewing’s beers will feature in pub feedback points through POS and QR codes, to help us understand what is working and what isn’t. We hope this feedback will help shape not just Unicorn Brewing’s future beers but our own core range at Robinsons as well.”

Flying Coach and Red Bull licensee Eddie Leigh said: “It’s been a huge step forward for Robinsons to involve licensees in their beer planning to such a degree.

“As feet on the ground, we have a direct link to our customers and understand what is working and what isn’t within the wider industry. Pilsner is already getting a great deal of positive feedback from our customers and really marks a leap forward when it comes to appealing to the next generation of drinkers.”

 


Whats' Brewing Archive
view archive
What's On
view events