CAMRA’s inaugural Perry Month in October saw the launch of CAMRA’s Kickstarter campaign to fund a groundbreaking new publication, Perry: A Drinker’s Guide by Adam Wells. 

The guide will be published in 2024 and successfully achieved 100 per cent funding on Kickstarter in under 24 hours. With the help of more than 150 backers so far, the campaign has raised over £5,000 for the book. 

The book will help drinkers navigate the styles, flavours, varieties, countries, regions and producers behind this ancient and fascinating drink. Whether longstanding fans or those discovering perry for the first time, the book offers a treasure trove of information. 

Although the biggest industrial brands are on the wane, around the world consumers and producers are waking up to the brilliance, potential and variety to be found in perry and making better, more exciting full-juice perries than have ever been available before. 

Adam charts the drink’s remarkable history and walks through the orchards and the trees that make this drink — some of them more than 300 years old — guiding the reader through perry’s three great heartlands of the UK, Normandy and Austria’s Mostviertel, as well as casting an eye on the makers pioneering this drink elsewhere around the world.

Backers will be rewarded with exclusive rewards such as perry-themed T-shirts, signed copies and the inclusion of their name within the book itself. Early backers were also rewarded with the opportunity to plant a perry tree (pictured) to help sustain perry pear orchards in the UK.

As the founder-editor and primary contributor on Cider Review, the UK’s leading source of long-form articles on cider and perry, Adam has been at the forefront of covering the worldwide drinks’ revolution. 

He makes regular presentations on cider and perry as well as co-hosting the Cider Voice podcast. A regular judge at major cider competitions, he is the incoming chair of the International Cider Challenge.  

Those interested in the Kickstarter campaign and the guide can visit CAMRA’s YouTube channel to watch a video presented by Adam explaining the secrets and the importance of perry. Watch the video here.  

To find out more about the book and the campaign behind it, visit CAMRA’s website here. To find out more about CAMRA’s Cider and Perry Months, click here.

Earlier this month CAMRA announced Elizabeth Pimblett, director of the Museum of Cider in Hereford and co-founder of Cider Women, as its latest Pomona Award winner.