A Scottish microbrewery is planning a strong comeback after a challenging pandemic period.
Edinburgh’s Bellfield Brewery – the UK’s only, exclusively gluten-free and vegan brewery – is ringing in the changes with new branding, investment in production equipment and an all-weather beer garden at their brewery taproom near the city centre.
The new branding references the brewery’s free from credentials but does so obliquely – the new strapline “For the Free” – to increase its appeal to all beer drinkers.
When lockdown started in late March, the brewery lost 95 per cent of it pub trade sales overnight but it managed to quickly pivot to online sales, enjoying a dramatic increase in sales from customers in Scotland and across the UK via their online store at bellfieldbrewery.com.
Bellfield CEO Alistair Brown said the investment was being made, in part, to sustain the recent, dramatic growth in online sales as well as gaining new export listings.
“Our new brewhouse and further planned investment in production kit, allows us to scale up production, to meet demand in the UK and overseas,” said Brown.
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