Low alcohol beer is here to stay, according to a new report.

There has been an explosion in popularity of low and no alcohol alternatives as a way to drink responsibly, with younger people leading the trend, finds the Portman Group.

Figures show that nearly a quarter (24 per cent) of British drinkers have either already switched some of their drinks to low alcohol alternatives or would consider doing so in the next six months.

Now, low alcohol is a feature at many CAMRA festivals.

CAMRA Chief Executive Tom Stainer said: “Consumers taking part in Dry January or hoping to cut down on their units can rejoice, as Britain’s brewers rise to the challenge of providing fantastic low and no alcohol options.

“Whereas 5-10 years ago most consumers had very little choice in the low-alcohol section, today we are seeing some incredible initiative and innovation in the sector. From robust porters to hoppy IPAs, you don’t have to compromise on taste when you’re watching your units, making beer and pub-going still a viable option for today’s non-drinker.

“Even major beer festivals are getting on board, as CAMRA’s Great British Beer Festival in London offered its very first no alcohol beer stand last year.”

Last year, North London branch hosted its first ever competition to find the best low alcohol beer brewed in London at the London Drinker Beer & Cider Festival. The Great British Beer Festival offered an alcohol-free beer range for the very first time from the Dutch-based Braxzz Brewery.

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