The future for real cider and perry is rosy, says Apple chair Andrea Briers (pictured above) as the committee looks to build on its core activities.

In recent article for What’s Brewing, we have reported on the early days of our real cider and perry campaigning and reflected on our successes, so now it’s time to look to the future. As well as continuing with the activities that we currently carry out, we are planning to build on what we have achieved.

We have had a number of successes in increasing the number of pubs selling real cider and are delighted that there are now over 7,000 pubs listed on What Pub where the product is available. We will continue to campaign to increase this number but we are now finding that, in some establishments, the quality could be better.  We are therefore also campaigning to ensure that the real cider and perry served is of good quality and have already produced some articles which offer advice on tasting, storing, and cooling real cider and perry, which have been distributed to branches to include in magazines.

Over the years, real cider campaigning within branches and regions has also increased, and we are thankful to everyone who has helped us. A survey was carried out a couple of years ago, and the results showed some advice on real cider and perry campaigning would be helpful, so another project that is in its infancy, is the production of guidance notes to offer advice on how to approach various aspects of real cider campaigning.

Recently we have been campaigning at a higher level with meetings with European and Treasury officials regarding cider taxation and will be continuing to work with various bodies on this issue.

By working together, I am sure that our campaign to ensure that consumers have a choice of quality real cider and perry to enjoy will thrive and we look forward to working with our willing volunteers to achieve this.

● Spaces are still available on this year’s National Cider and Perry Trip to Worcestershire. It takes place on Saturday 13 October, leaving Worcester Shrub Hill Station at 11 am, returning to the station at 6 pm. The trip includes visits to Tardebigge Cider and Barbourne Cider and lunch is included in the price.

The price for the trip is £22 for members and £24 for non members and is payable in full when booking (no refunds are available)

If you are interested in joining us bookings open on Monday 6 August at 9 am. and can be made on ( Those without internet access can book by phoning Liz Wickham on 01727 798459 with your card details.

If you have any queries please contact Andrea Briers on 07732 754888

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