To celebrate its 10th anniversary, Cask Ale Week 2018 has launched with a new look.
And the organisers want CAMRA branches to join in on the 10 days of activity.
The new logo for the ‘Week’ incorporates the shape of the cask end and a pump handle.
“The look feels more positive,” says Frances Brace, promoter of Cask Ale Week. “It’s a stronger identity, with good standout.”
Cask Marque director Paul Nunny said it’s time to evaluate and celebrate the contribution of cask to pubs and to the industry.
“With the choice of food and drink venues increasing all the time, it’s crucial to promote what’s special about pubs. In my book, that means cask-conditioned beer.
“The process of brewing cask ale is completed in the cellar, making it unique to pubs and different from other beers. Kept well and marketed properly, it drives footfall.
“Cask contains no added gas, so readily falls into the ‘natural’ category. There’s a huge following for natural, unadulterated food and drink that is produced in the most environmentally-friendly way – and licensees looking to exploit that market should highlight how real ale fits into this category.
“Of course, one of the challenging things with cask beer is its shelf life, with firkins needing to be sold within three days of opening,” said Nunny.
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