Brewer and pubco get behind cask beer

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Brewer and pubco get behind cask beer

Yorkshire-based brewery T&R Theakston has partnered with Newcastle’s Blackrose Pubs to showcase the creativity of cask beer to a new generation.

The partnership will see Theakston Best Bitter available in all of the pub group’s 27 cask-serving pubs. Alongside supplying the pubs, Theakston is also providing training in pouring the perfect pint.

Theakston joint MD Simon Theakston (pictured) said: “As a brewery we’re passionate about our product and about championing the wider cask market, so it’s fantastic to be working with Blackrose Pubs who appreciate the craftmanship that goes not just into creating the beer, but also ensuring it’s delivered in prime condition to customers.

“With almost two centuries of brewing expertise behind us, we know how important it is to pass on the skills of conditioning, tapping casks and cellar maintenance to the next generation of pub leaders. We’re very excited to see where our journey together takes us.”

Blackrose Pubs’ Fiona Smith said: “As a business we believe a pub is so much more than just bricks and mortar and want to create expert-led pubs that put customers at the heart.

“So when we were looking for a cask partner, Theakston, with its more than just a pint philosophy, was an obvious fit. As a brewery its beer is iconic and as a business it has a heritage and expertise which spans generations, so who better to share their knowledge with our teams!

“Hopefully together with Theakston, we can reignite the UK’s love for cask beer by showcasing the fantastic products which are available.”


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